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INSIDE Trading Ltd. is a stylish Asian sourcing company, owned & managed by Europeans, offering inspired, creative, good quality homeware & lifestyle products at competitive prices. Trade Customers are invited to choose from our own existing ranges or to work with our in-house team for the development of customised products.

Catherine Eve Trotman established INSIDE Hong Kong in 1996, whilst the Delhi office was opened in 2003. The Company is fully owned and managed by Catherine who is based in Delhi, with her team of professionals. The Delhi office is dedicated to Product Development and Sourcing, Order Processing, IT and Accounting.


Philosophy
It is our aim to provide customers with a Premium Product and an excellent level of Customer Service
In terms of product, our philosophy embodies the following

Simplicity
nothing is over-decorative or fussy in design. We use simple colour palettes and our products are easily co-ordinated
Versatility
INSIDE products enhance different environments and complement existing furnishing schemes.
Quality
we never compromise on quality and aim to bring our customer the best quality product at a product at a competitive price
Charm our goods are fresh, inspired and full of charm.

Process
We have a simple procedure aimed at managing your expectations and streamlining every part of the process from interpretation of briefs, product offers, sampling, production and shipping. At the outset of a relationship with any customer we clearly identify the objectives and then outline a personalised process with specific stages. INSIDE then gives you, the Customer, status reports, in accordance with the agreed schedule.

Catherine Eve Trotman, Director
Founder and creative drive behind the business, Catherine is responsible for Product Development and Merchandising as well as Marketing, PR and Brand Development. Catherine began her career with Zika Ascher, the internationally acclaimed textile designer and then joined Liberty of London. She managed Design Selection, a leading Hong Kong furnishing and accessories company, before starting INSIDE.