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INSIDE Trading Ltd. is a stylish Asian sourcing company, owned & managed by Europeans, offering inspired, creative, good quality home ware and lifestyle products at competitive prices. Trade Customers are invited to choose from our own existing ranges or to work with our in-house team for the development of customised products.

Catherine Eve Trotman established INSIDE (HK) Ltd in Hong Kong in 1996. The Hong Kong operation today consists of three INSIDE stores (www.inside.com.hk) selling INSIDE branded product, together with other furnishing and fashion items, procured internationally. The Hong Kong retail business is supported by a back office which also handles any sourcing outside China.

Sister company INSIDE TRADING LTD, Delhi was established in 2003: Working closely with the Hong Kong operation, the Delhi office is dedicated to Product Development, Sourcing, Order Processing and Quality Control and is supported by IT and Accounting professionals.


Philosophy

It is our aim to provide customers with a Premium Product and an excellent level of Customer Service
Our philosophy embodies the following

Simplicity
We specialize in the development of goods with a classic contemporary, stylish aesthetic We delivery the same to our customers through a simple, regimented process.
Versatility
INSIDE is able to respond to most briefs relating to home furnishing, gifts, accessories and casual fashion.
Quality
We never compromise on quality and aim to bring our customer the best quality goods at a competitive price.
Style Whether for the bedroom or the beach, a chic living space or a child’s room, our goods are fresh, inspired and full of charm.

Catherine Eve Trotman, Director

Founder and creative drive behind the business, Catherine is responsible for Product Development and Merchandising as well as Marketing, PR and Brand Development. Catherine began her career with Zika Ascher, the internationally acclaimed textile designer and then joined Liberty of London. She was a Director of Design Selection, an established Hong Kong furnishing and accessories company, before starting INSIDE.